Covalent Branding

The next generation of investment and stock exchange.





My role for this project:


  • Market Research
  • Design User Interface
  • Branding Guideline
  • User Experience

Abstract



Carbon dioxide emissions come from a wide range of human sources – everything from cars, trucks and airplanes to electric power plants and manufacturing facilities. The reason to care about these emissions is because they are contributing to global warming. Many sources have confirmed that global temperatures are going up, and the mercury is likely to rise more quickly in the years and decades ahead as the world produces more carbon dioxide and other greenhouse gases.

Finding ways you can reduce your carbon emissions at home, on the road and when shopping can be a bit daunting. One great way to reduce your shopping footprint is by buying fresh, organic, local meat and produce. Basically, how much carbon emissions are being put into the air because of the decisions you personally make each day.

This interaction microsite - web app will help you understand current situation and invite you to participate Carbon emissions community to save the world together.

Goal + Solution



The website should convey people to feel trusted by inform all necessary information and the seamless experience to get to the service, and the emotional connect to the brand.


• Providing visual style that match to target group
• Delight to use and seamless experience
• Create an emotional connection with people.

Personas




Eileen Corley

Male, 17 years old

• smartphone - Web browser

Affluent family, She lives with her mom. Study high school in UCSF. She is popular in school. Top of the class about art and design. She would like to be fashion designer with innovative of eco material. (Recycling material is good for making a drag queen dress)



Don Carlisle

Male, 32 years old

• smartphone - Facebook

Working full-time for maker start-up.He has wife who works as flight attendant. Most of the time he takes care the house and daughter. His family has a vacation time that they will go for hiking around North California



Tristen Goddard

Male, 55 years old

• Tablet - Web browser

Living with his family around San Bruno. He has a son who now study in college about technology design. He likes to make an investment online or supporting start up for saving the world. He strongly believe that the new generation will change what the humanity have done since fossil energy period.


Competitor Analysis



Wireframe



Target Persona



Don Carlisle

Male, 32 years old

• smartphone - Facebook

Working full-time for maker start-up.He has wife who works as flight attendant. Most of the time he takes care the house and daughter. His family has a vacation time that they will go for hiking around North California

Typeface



Color



Illustration



Use case



1

Don Carlisle is on the way back home after work. He needs to pick up his daughter from Piano school. On the way, he saw the advertisement billboard while pausing for traffic.



2

On the weekend, he sitting on the couch. While he checks his friend's news, His eyes caught by advertising about Carbon.



3

After that, he goes to the grocery store around his neighborhood. before he checks out he saw the same style of advertisement again. This time it says some sort of tangible elements

His garden 
(Personal stuff)
=
Discount 
(His grocery basket)

Which is relate to his perception base on his activity.

Product




Next :

Nasa TV

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